A VITAL New Beginning
We have all witnessed the dizzying range of global issues in recent years. Global pandemic. Critical climate emergency. Repeated violent reminders of systemic racial injustice. Supply chain disruptions. Food shortages. Massive refugee crises. Armed conflict in continental Europe. Unsteady global financial markets. Women’s health and freedoms diminished in the US. This list has become seemingly endless.
These many pivotal events have brought to the fore questions about the role of business, government, and the social sector, and their total interdependence. None of these sectors can combat these crises in isolation.
Today we launch a VITAL new approach to mobilizing business to meet these needs, through the integration of #impact, #climate and #sustainability, and #growth into the heart of companies we serve. It’s something that we call purposeful profit, and we believe it is VITAL to meet the challenges of today and tomorrow.
A VITAL new approach
VITAL will help late-stage #founders and #leadership teams - folks facing intense pressures made worse by today’s funding headwinds - to prioritize and invest in impact strategy while staying focused on revenue and profitable growth. We enable durable growth and impact that scales.
1. Our experience and perspective is different
We know that our creativity, our passion and our networks shine at the intersection of social impact and revenue growth, drawing on a combined 65+ years of experience building revenue- and impact-aligned business strategies. Working across sectors to build programs and partnerships that mobilize the diverse resources of business to support impactful organizations, we’ve helped some of the world’s leading brands start or scale from the ground up.
2. We prove that impact done right can actively accelerate growth
VITAL wants to help founders of tomorrow’s go-to brands accelerate growth by driving impact into the core of the business to maximize both revenue and the good that gets done. These programs can be thoughtfully architected to put the full complement of resources to work on behalf of impact brands and initiatives - people, products, partners and customers - and programs we’ve implemented generate hundreds of millions in revenue annually while building capacity for the nonprofit sector. But these efforts should be integrated into the business and not bolted on as a cost center or afterthought.
3. We know that our clients will be generational winners
We know that scale-up companies investing appropriately in impact and ESG strategy at the right stage will avoid risk and enjoy massive dividends for all of their stakeholders - especially those with the most to gain. We help future-proof companies and make them inspiring companies that everyone wants to see win.
The power of purposeful profit
Times are too urgent for companies to miss the mark on impact and profitable growth. Whether solving for climate and sustainability, impact, #ESG or otherwise, getting it right early maximizes value for all stakeholders in the long term. Purposeful profit is all about the balanced integration of impact, sustainability, and growth into the heart of business. But this is about much more than meeting the compliance requirements of emerging environment, social and governance (ESG) reporting. It’s about investing at the right time to build the muscles of the business through an integrated approach that can drive many benefits:
1. Accelerated growth
We help our clients adopt innovative ways to achieve growth that aligns impact with revenue-focused business strategies. Some example projects include: Creating new markets and channels; Enhancing storytelling and advocacy; and Expanding product and service mix.
2. Organizational vitality
We help build a vibrant #culture where impact is a transformative lever to attract and retain top talent. It is never too early to think about values and purpose, connection, and how your team projects your brand. Some example projects include: Defining and instilling cultural #purpose; Increasing employee engagement; and Advancing leadership development in new and purposeful ways.
3. Impact and ESG readiness
We help clients design unique roadmaps to meet environmental, social, and governance (ESG) requirements while they grow. ESG can be a powerful strategic advantage if used as a tool for #riskmitigation, #stakeholderengagement, and identifying new market opportunities. Some example projects include: Increasing impact and ESG fluency, Developing new strategies and opportunities; and Embedding data and infrastructure.
VITAL has a unique opportunity to meet the needs of this moment. Join us to explore how we can help accelerate your company’s growth and impact.
VITAL is a proud Pledge 1% company that is excited to help our peers maximize their 1% commitments and deploy their competitive strengths and resources toward #purposefulprofit.
